General rates

As photography is a very complex field that requires a lot of creativity, it is difficult to put a precise price on it. It's not as simple as buying a litre of milk. Every photo shoot is unique, even if you're shooting a property, for example, you may need only exterior or interior shots, you may need all of them, and you may even need aerial shots. Do we have to go out several times (because the house is beautiful even with night lighting and it is important to capture that) or is one time enough. Do they also ask for video footage and if so, do you have to present it edited or is it enough to provide the raw footage. Do we have to travel far to make the recordings, will we need studio equipment and if so how far do we need to travel with the equipment? Do we need to hire a separate studio, extras, a make-up artist and/or hairdresser?
When it comes to weddings, it's true that we do have package deals, but it's obviously a different task to photograph a wedding of 150 people from dawn to dusk than one where only the two witnesses are still present and the ceremony is followed by a lunch or dinner.

To give you a point of reference though, for very general photography we think in terms of quantity price or time. The price of a well-developed, full-resolution digital photo ranges between 7.000-20.000 Ft, depending on how much work you had to do. If time is a consideration, then it's between 40-80,000 Ft an hour, in which case I hand over all the shots with basic processing (lights, contrast, colour balance, cropping) to the client. There are also examples where the client has a fixed budget for the job, within which we can manage, in which case we will see what we can get out of it, how much equipment, manpower, time to spend to create quality material, which is why it is very important to be able to talk and agree on the details in person.